Events

Webinar: Helping Business Become Age-Friendly – Across the Asia Pacific
When: Tuesday, November 15, 2011 9:30 AM – 10:30 AM (Central Time)
Fee: FREE (must register to receive access code)
Organized by: IMMN
Register here.

Join us for this fascinating look at how the Asia Pacific market is dealing with the aging phenomenon. Dick Stroud will join the webinar to help Kim Walker explain this ground-breaking AF Tool that will revolutionize the way companies improve their age friendliness.

The Asia Pacific region includes countries with populations that are the oldest (Japan), the largest (China) and the fastest ageing (Hong Kong, Korea, Singapore, Australia) in the world. China alone has a 50+ population larger than the entire population of USA.

Although research revealed that a brand’s age-friendliness is critical in determining purchase decisions and choices for 6 out of 10 older consumers, companies remain reticent to adapt to this new reality.

Perhaps the major barrier to change is the availability of a comprehensive and rigorous process that measures an organization’s age-friendliness. Kim Walker’s company is about to release version 2.0 of a unique and sophisticated tool that provides such a solution.

The AF Tool was developed by our speaker Kim Walker in collaboration with Dick Stroud (UK’s 50+ marketing expert). By tracing a customer journey relative to the physiological effects of aging, it can identify the potential barriers that will diminish the ability of brands to engage with and satisfy the needs of older consumers.

The AF tool uses the latest iPad app and cloud technology to test and map the sensory, physical and cognitive aspects of physiological aging against 150 customer touch-points.

By generating comparable metrics, companies can reduce the barriers of doing business with their aging customers.